Cove was created by Taylor Morgan in New York City in 2015, while she was a Menswear Designer for Tommy Hilfiger. Taylor found herself working on Cove every night after work. Originally a professional dancer, Taylor first launched Cove as a dancewear brand, merging her two worlds of dance & fashion into one. Taylor graduated from the Fashion Institute of Technology with her degree in Fashion Design. In 2016 Cove was launched at a world famous dance event, Move It, in London and covewear.com was born. In 2017 Taylor decided to transition away from the dance scene and expand the company forward into activewear for women. For the past year, the rebranding of Cove as only activewear has been in the works with Taylor and Cove’s Creative Director, Sydney Liann, at the forefront. What started as a dance-inspired company, has quickly transformed into a fashion forward activewear apparel company.

Cove is more than just a brand; it’s your invitation. To become better, achieve more, push boundaries, and rise to your full potential. We produce only the best, knowing you do too. At Cove, it’s not just about the clothing; it’s how it makes you feel. Our fresh, minimalist collections are designed to empower, helping you showcase the inner light and power you already possess.

Super tested, extremely durable, detail-obsessed, and flawlessly designed, every piece in your Cove wardrobe is one that you can return to time and time again, knowing that it will always inspire you to Rise Up in life.